Rapp rapt with Echo awards

  • Media
  • October 25, 2009
  • Frances Chan
Rapp rapt with Echo awards

Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.

anzIt won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with banners on social media sites, postcards and posters on campuses. The campaign led to 7,000 new ANZ accounts.

telecomTelecom’s T-stick mobile b2b multimedia campaign earned Rapp a bronze in the communications category. It consisted of sending top creatives an inflatable body double and emails to use as decoys so they could work out of the office, utilising Telecom’s broadband device at a café or even at the beach.

More NZ Echo winners here.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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