Wanting to promote core values and boost membership, Construction Sector Accord tasked Rainger & Rolf to share its inspiring stories of innovation, diversity, sustainability and the Māori construction economy.
The challenge as always, was to produce the most compelling and then deliver with efficiency.
“This was a dream project if you believe in great storytelling and cool New Zealand companies making a real difference,” says Ant Rainger, Managing Partner, Rainger & Rolfe.
“It’s also a great opportunity to highlight the Construction Sector Accord’s journey towards raising standards and further professionalising the sector.”
Five videos were produced as the first stage of a media and channel programme that includes key properties like LinkedIn and facebook.
“The feedback we’ve had so far has been excellent and the potential to expand the stories, re-edit and/or repurpose is almost infinite. And as with most sectors, a strategic approach to the communication plan will be essential to drive membership.”
Watch the videos here:
Credits
Construction Sector Accord: Gordon Harcourt, Judy Zhang
Iconiq Construction Group: Nathan Te Miha
Antarctica NZ: Sarah Williamson, Sam Chapman
Leck Electrical: Jamie Smith, Zra, Lila and Bryce Leckie
Metlifecare: Michael Lisowski, Lara Harrison.
Rainger and Rolfe: Ant Rainger, Kelly Putter, Simon Mckechnie
InMotion Post: Rob Steel, Issy Stimpson, James Turnbull, Cam Tillotson, Sean Yew, James Farrow.
Videographers: Gordon Duff (Christchurch), Canaan Akuhata-Brown (Gisborne).
Tilt Digital Media: John Schofield, Toni Knowles.
