Rainger & Rolfe alongside the University of Otago has seen an increase in enrolments thanks to a change in market strategy.
The university has seen an increase of enrolments for 2020.
Todd Gordon, marketing director at the University of Otago says the application numbers are ahead of last years expectations.
“Over the last year, we’ve worked closely with Fiftyfive-Five and doubled-down on marketing insights to understand the motivations and drivers of undergraduate and postgraduate audiences.
“We’ve also made an extra effort to ensure the learnings connect to campaign messaging and with the addition of fresh creative agency thinking – thanks to Rainger and Rolfe – the communications is having a big impact on our results.”
The campaign meet an evolved strategy of more streamlined UX and an increase of digital and social presence.
The work included striking digital and OOH work which targeted both current students and future.
Credits
University of Otago: Todd Gordon, Shelley Winsor, Vicki Roach, Karlo Feliciano, Cara Duffy, Lucy Bell, Beth Ryan, Jenna Anderson, Jo van der Linden, Fran Wright
Rainger and Rolfe: Ant Rainger, Chris Long, Simon McKechnie, Lauren Plumb.
Starcom: Al Jamieson, Tamara Robinson, Alex Araya.
Fiftyfive-Five: Richard Hall, Steph Karayannis.
