Quickflix streams ahead

As of tomorrow, New Zealanders will have another option for viewing, with Australian movie and TV subscription service Quickflix launching and ISPs Slingshot and Orcon unmetering the new offering. 

Quickflix lets customers stream movies and TV shows on computers, TVs and other devices such as gaming consoles. It also has a pay-per-view service ($6.99) for the latest releases.

The Quickflix subscription streaming service offering unlimited viewing will retail at $16.99 (with an introductory price of $9.99 a month). Warner Bros, Sony Pictures, NBC Universal and MGM, along with Lakeshore Entertainment and Pinnacle Films, will provide blockbusters and BBC will deliver British drama and comedy, with more film and television studios expected to get on board over coming weeks.

Communications and IT minister Amy Adams said this was an example of the kind of innovative approaches she expected to see as UFB is rolled out.

“This is one of the early signs that the market understands the new opportunities that will be available under the ultra-fast broadband initiative,” Adams said. “Having Quickflix enter the market means customers will have access to content that suits them on demand. It offers services in a more flexible way than traditional subscription and free-to-air broadcasters we are familiar with.”

Orcon was first to get on board. Chief executive Scott Bartlett said: “New Zealanders have been hanging out for a service like this. It’s an old adage, but content is king, and to be able to legally stream unlimited movies under an affordable monthly subscription service is a massive leap forward for Kiwis.”

Slingshot promptly issued a statement saying it would unmeter Quickflix, with chief executive, Mark Callander, saying the decision to unmeter content from selected sites and content providers had proven extremely popular.

“It is great to see new business models emerging with players such as Quickflix and Spotify now focusing on the NZ market.”

The US already enjoys subscription-based online movies and TV shows on services such as Netflix.

“Until now, we have been deprived of access to such services and we are delighted to be a part of this emerging content market in NZ.”

Quickflix chief executive Chris Taylor said it “applauded” Slingshot’s move.

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