Qualtrics welcomes new country manager

Experience management company Qualtrics has announced the appointment of Jason Laufer as Country Manager for Australia and New Zealand (ANZ).

Laufer will lead the company’s operations in ANZ as Qualtrics embarks on its next phase of growth. Leading the 200+ strong team in ANZ, he will work closely with Qualtrics’ customers, employees and partners to help them design and improve experiences across the four core pillars of business – customer, employee, product, and brand. 

Laufer brings more than 20 years’ experience in senior leadership roles in the software industry including LinkedIn, IBM, and Microsoft, and is recognised as one of Australia’s Outstanding LGBTI Leaders.

Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan, says: “As we continue to lead the way in building the experience management category we are making significant investments to expand our capabilities and expertise in 2021.

“Jason is one of ANZ’s best business leaders, and I am delighted he has joined Qualtrics as we embark on an exciting new chapter. His experience working with some of the world’s leading software companies and clear dedication to his teams is a great asset to our customers and employees and I can’t wait to see the success he brings.”

Laufer says: “From the outset of my conversations with Qualtrics, I have been inspired by the company’s culture and vision for experience management. I could not be more excited by the amazing opportunity to drive and enhance the category here in Australia and New Zealand.”

Laufer’s appointment follows a number of additions to Qualtrics’ global leadership team announced in January, including the appointment of Brad Anderson to President of Products and Services, and Abhi Ingle to COO of Revenue Operations, Pre-Sales, & Industry.

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