Publicis Mojo’s executive creative director woes have continued, with Mike Barnwell resigning after 15 months in the job to return to his South African homeland and take up a role as the executive creative director at DraftFCB Cape Town.
Prior to leaving South Africa in 2010, Barnwell spent seven years as senior art director and creative director at DraftFCB Johannesburg and joined Mojo in December 2010 from Lowe Sydney. He took up the position vacated by Rebecca Carrasco, who left after just three months.
Since he started, Publicis has lost big Lion brands Speight’s and Steinlager to Shine and DDB respectively, and recently lost Motocorp brands Jaguar and Landrover to Big. On the plus side, it won the Subway account, delivered one of the best outdoor campaigns of 2011 for Vogel’s, helped boost Hallenstein’s street cred and created a very powerful piece of work for Greenpeace after the Rena oil spill.
Creative director Lachlan McPherson didn’t return our call, so it’s unclear if a replacement will be named, or if McPherson will take over as he did after Carrasco departed.