'Off with his head!': Pop-up Globe launches latest season

  • Advertising
  • October 12, 2018
  • StopPress Team
'Off with his head!': Pop-up Globe launches latest season

The Pop-up Globe has launched its latest season with a series of creative campaigns, the first touting Richard III as a serial killer.

The work was done by TBWA\Auckland, its first since being appointed as the creative agency. To advertise Richard III – Shakespeare's play based on the life of King Richard III of England – it based the creative components on the protagonist, encouraging spectators to spend an “intimate evening with a serial killer”.

With portraits shot by photographer Simon Harsent, the campaign was designed to challenge the audience to view Shakespeare through a modern lens.

Catherine Harris, managing director of TBWA\Auckland, says it is a pleasure to be the creative partner for the Auckland institution, and to amplify Pop-up Globe’s “bold take on Shakespeare to even more New Zealanders this season.”

“This work is just the beginning of the fun we will be having with them.”

Ella Jullienne, head of sales and marketing Pop-up Globe, says Shakespeare is known and loved by many but there is still an expectation that some of his works are inaccessible and dated.

“TBWA\Auckland’s creative concepts tackled this hesitance head-on with a campaign that was confronting, engaging and communicated the actual experience our audience can expect. Attending a show at Pop-up Globe is more like a stadium concert than a typical theatre show.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit