Pins on the board

Colliding with fellow mall shoppers is a genuine first world problem now that everyone’s staring down at their mobile devices checking social media updates. Caribou Coffee has a solution and we have to wonder if the brand has been spying on the social media efforts of a certain Hamilton shopping establishment.

In any case, Caribou’s effort is a less analogue take on Pinterest than that of the Base and was developed by US agency Colle+McVoy. It’s a five storey Pinterest display called Real Inspiration, which shows off what fans pin or tweet using #CaribouInspires. 

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