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PHD and DRUM NZ to launch ‘The world’s toughest activewear’ by Canterbury New Zealand

PHD Media NZ and DRUM NZ are all set to bring upcoming brand campaign ‘The World’s Toughest Activewear’ by Canterbury of New Zealand to life. 

In partnership with DRUM, PHD will work with the PR and activations arm of the business, to provide the iconic clothing company with a full-service agency offering, encompassing media, PR, social and activation across all brand elements. PHD and DRUM will provide their services for Canterbury across both New Zealand and Australia, operating from the New Zealand offices. 

Abby Parkin, Managing Director of PHD, says the team “proudly wore Canterbury’s bold, tough, and resilient brand mentality throughout the pitch process” and are pleased to have the chance to work with the iconic Kiwi brand.

“Delivering a full-service media and content model in collaboration the talented DRUM team, makes this win even more rewarding.” 

Abby Parkin.

PHD and DRUM stood out for their ability to provide an integrated approach, to deliver a fresh and exciting new brand campaign that will reach and engage with a new audience both here and in Australia, for Canterbury of New Zealand. 

Further details about how PHD and DRUM will support Canterbury’s business and communications objectives are yet to be revealed.

Cassidy Meredith, Managing Partner of DRUM, said the team were incredibly excited about what’s in store. 

Cassidy Meredith.

“We cannot wait to get started! Everybody has a piece of Canterbury clothing in their wardrobe. It’s an iconic brand, not only here in New Zealand, but across the ditch and beyond. We prioritised creative solutions in our response to brief and will carry this creativity through to planning and execution. Watch this space.” 

AJ Moriarty, Regional Head of Product and Marketing at Canterbury said, he is looking forward to working with PHD and DRUM across the full suite of services. 

“The PHD Group has a reputation for creating compelling campaigns, backed by solid data. They are known for their creativity, innovative approach and ensuring brands are top of mind to create brand affinity, awareness and ultimately help drive sales. We are looking forward to seeing their innovative ideas come to life.” 

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