Peter Horgan on why OMG is leading the local market

When it comes to media agencies in New Zealand, OMG there’s one agency that takes the cake – Omnicom Media Group New Zealand (OMG NZ).

According to a recent report by the global research company RECMA, OMG has maintained its position as New Zealand’s number one media and marketing services group.

RECMA’s Diagnostics Report evaluates media agencies’ strengths and weaknesses across 18 criteria, spanning 700 media agencies in 47 countries. There are four key evaluation points including new business balance, competitiveness in pitches, specialised experts’ capabilities, and client portfolio. There are 15 agencies measured in the New Zealand market in the latest report.

Globally, the Omnicom agency dethroned Dentsu’s Carat, which held the top spot for eight consecutive years. Carat and UM were tied for second in the overall ranking for global networks.

Here in New Zealand, the group achieved twice the score of the next largest holding group, with its globally recognised agencies achieving significant wins. PHD & OMD rank one and two respectively, with the former taking top marks for competitiveness in pitches, as well as ranking number one in momentum (new business and awards ranking). OMD ranked number one in structure stability via a strong specialised digital resource structure and client profile (agency capability and relationship stability). 

Peter Horgan, CEO at OMG ANZ says that RECMA’s assessment of OMG’s performance is acknowledgment of the fantastic work by his team. 

StopPress spoke to Horgan exclusively about what the results mean for the group going forward.

“I feel a sense of pride in the team and gratitude for the ongoing support from our client base. Loyal support is hard earned, and can be ephemeral. It is through retaining our world-class team of people that has allowed us to drive strong business outcomes for our clients.

“These results give our clients confidence that they are with a service business that is committed to long term relationships and delivery, and has the capacity to invest in transformational capability,” he says.

He feels that working closely with their clients is key to ensuring this number one ranking in the years to come.

“[We must] continue to ensure paid media is an area of competitive advantage for clients and help them plan and execute their personalisation roadmap to show up in the right way for customers.”

About Author

David Nothling-Demmer is Editorial Director - Business Titles at ICG Media. Titles include: StopPress, NZ Marketing magazine, Idealog and The Register.

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