In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.
1. Favourite local campaign that isn’t yours
Spark’s Borough basketball campaign has somehow taken the cool ground that Vodafone used to own.
2. Favourite campaign that is yours
From the London Daily Mail:
Pathetic attempt by a loser advertising agency to create “chatter” as part of a campaign to win a rubbish award at the ponciest advertising festival in the world, Cannes. Irony is, everything else this agency does all year is total rubbish and all their hopes are pinned on this. Sadder still are that they are based in New Zealand so have dull and empty lives from which Cannes in June is their only escape.
mbike, East Sussex, United Kingdom, 7 months ago
Thanks for your erudite words mbike from East Sussex. The Gold Effie for Hell Pizza rabbit billboard is here for collection.
3. Favourite international campaign
Monty the Penguin from John Lewis. You can’t beat a good penguin gag and this has loads of them.
4. Least favourite campaign
5. Your own biggest success
Skippering the winning boat in the Waikauri Bay fishing tournament.
6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other
I also love magazines, each one of which is a superb place to advertise anything and everything.
7. Most ridiculous buzzwords
Social media guru.
8. Best innovation
9. Most over-hyped ‘innovation’
7. Best brands
Lewis Road Creamery and its chocolate milk. A product that your taste buds tell you is good before you’ve even seen it doesn’t really need advertising. Expect to see bacon beer next year.
8. Best stoush
Vegetarians who hated the Hell pizza rabbit billboard for being the worst thing they’d ever seen in their lives vs. vegetarians who loved it because it showed carnivores where their meat really came from.
Anyone who stands up to intolerance.
People who don’t advertise in magazines.
11. Predictions for 2015
Devo will go on holiday a lot.
- According to Font’s recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here.