A campaign created to remind people of the positive initiatives to emerge from the Covid-19 pandemic has appeared on more than 40,000 digital screens worldwide.
World Out of Home Organisation’s #OurSecondChance, originated by creative agency New Commercial Arts and distributed globally by Grand Visual, is the biggest all-format digital campaign Out of Home has ever launched.
With estimated media value to date of US$40m, it’s way ahead of the original US$25m estimate.
Among the biggest markets to embrace the campaign are China, Germany and Australia.
So far, it’s appeared in 60 countries and on every continent worldwide.
Out of Home president Tom Goddard says: “We hoped #OurSecondChance would have a major impact but its reach – it was ubiquitous – and the positive reaction from the public worldwide has exceeded all our expectations.
“Again, we would like to thank all the wonderful Media Owners and Out of Home Associations around the world, for their fantastic efforts and incredibly generous support. This campaign has demonstrated how powerful OOH is in reaching mass audiences very efficiently in all corners of the world.”
New Commercial Arts CEO James Murphy adds: “This was a wonderful opportunity to showcase our work in a medium we love on a global stage. The response and support from the global Out of Home industry and media community has been amazing.”
The campaign concludes on September 30.