CCEP’s Pump Sparkling Flavours Out of Home campaign has been announced as the winner of oOh!media’s Innovation Awards, taking home a $10,000 media spend package as its prize.
The high impact special build for Pump’s range of flavoured sparkling water involved creating an oversized Pump Sparkling water bottle. This unique special build process involved installing a Perpex box, filling it with water, installing lights and pumping air through it to give the lightbox a ‘sparkling’ effect.
“This year’s entries for the Innovation Awards has been incredible once again. The phenomenal work produced in the market and media industry goes from strength to strength and we’re thrilled to award CCEP’s Pump Sparkling Flavours campaign the title of winner this year,” says Nick Vile, New Zealand General Manager atoOh!media.
The industry was encouraged to vote earlier in November, to share the love for the campaign they believed highlighted the unmissable creative opportunities enabled by the oOh! network, and delivered great results for brands.
As part of the initiative, there was also an Oura ring up for grabs for those who entered. The Oura ring was won by Kara Harris from PHD.
Pump was among the 11 finalists who were nominated for the award this year. The following campaigns were included as finalists: TVNZ’s Ru Paul’s Drag Race, McDonald’s America’s Cup, Goodman Fielder’s MacKenzie Pie’s Sunday Roast, Noel Leeming Olympics, adidas Stan Smiths, Rexona All Blacks, The Warehouse’s Olympics, The Warehouse Red Rabbit, Stoneleigh Wine’s Sustainableigh, and Corona’s Summer Surf / Winter Snow campaign.
