This week oOh!media, Suntory BOSS Coffee and OMD are bringing a slice of Shibuya to the streets of Auckland with an iconic Japanese vending machine full shelter takeover on Queen Street to bring attention to the ultimate ‘Worker’s Buddy’, Suntory BOSS Coffee. Paired with live sampling and eye-catching roof design, this build will be sure to grab the attention of commuters.
With the goal in mind to lend commuters a helping hand to get them through the day, the full shelter takeover has a sampling shelf that encourages by-passers to grab a Suntory BOSS Coffee and try the no.1 coffee in a can in Japan for themselves. To further ensure product is being trialed en masse, brand ambassadors are also taking to the streets of Auckland from 11am – 2pm on selected days to hand out product.
The vending machine special build has demonstrated an out-of-the-box idea that has been brought to life with the oOh! Studio team’s expertise.
Ben Gibb, Head of Sales at oOh!media NZ says: “This special build is yet another example that showcases oOh!’s commitment to working collaboratively with different brands and agencies to ensure we are creating the most impactful campaigns and special builds for our clients.”
Marketing Manager at Frucor Suntory Shana Khan adds: “Working with the oOh! Studio team to create this unique special build featuring Japanese imagery, paired with sampling of product has been a great way for us to highlight Suntory BOSS Coffee in an authentic way that showcases our Japanese heritage and the ‘Worker’s Buddy’ theme.”
The special build will be live from 20 June – 2 July 2022, with sampling occurring from 11am – 2pm on selected days.