To round off a challenging 2020 and inject some local spirit, oOh!media has launched a new project giving Kiwi kids the opportunity to have their artwork displayed across oOh!’s street furniture network.
The initiative, ‘Art in the Hood’, has already kicked off and sees children from 28 primary and intermediate schools across Auckland, Hamilton, Rotorua, Napier, Wellington and Christchurch create pieces of art reflecting something fun or unique about their neighbourhood.
Celebrity judges from the art world, oOh!s local executive team and Auckland Transport representatives will select four winning pieces from each school, which will be displayed on street furniture in close proximity to their schools for the whole community to enjoy.
There will also be certificates, art pack spot prizes and the chance for the 10 best entries to be displayed on premium oOh! sites on Lambton Quay in Wellington. One final piece will then be chosen, with the winner receiving a $200 shopping voucher.
Nick Vile, oOh! New Zealand’s General Manager, says ‘Art in the Hood’ is an important project to help revive community spirit.
“At a time of much uncertainty, this will give the kids a fun project with a real-world outcome. We expect they’ll get a real sense of pride in their creations, and the pieces that make it onto the bus shelters can then be seen by parents, friends and families.
“Out of Home is a great medium for community initiatives, and this project follows our recent work with the Urban Art Foundation and the Wallace Art Awards, which also brought something extra and artistic to our public spaces.”
The winning works will be displayed on selected oOh! street furniture sites to coincide with the last few weeks of the school year.