In the hope of spreading positivity in these uncertain times, oOh!media and LUMO have united with Voices of Hope for the collaborative ‘We Bounce Back’ campaign.
The campaign, which launched nationwide earlier this week, releases daily videos that share words of encouragement to provide the public with a glimmer of hope.
The videos have been shared with high schools across New Zealand and feature across large and small format, on the street and in retail centres across the country.
Since the launch of Voices of Hope in 2014, founding members and mental health advocates Genevieve Mora and Jazz Thornton have received global recognition for their content, which includes daily Instagram messages to support mental health and wellbeing.
Voices of Hope joins longstanding oOh! Community Partners including Youthline, Keep NZ Beautiful and Urban Art foundation.
oOh! General Manager Nick Vile says: “It’s wonderful to have Voices of Hope come on board as a community partner. We’re passionate about mental health in the broader community and more specifically, addressing the ‘burnout’ culture in this industry, so we’re thrilled to show ongoing support to this wonderful organisation.”
LUMO CMO Hamish Smith says: “We’re excited to team up with oOh! and give Voices of Hope a platform to spread their message of hope to Kiwis across the country. Since the launch of Voices of Hope, Gen and Jazz have affected real change in our communities and it’s great to come on board and support their vision.”
Mora adds: “It’s important for these fast-paced industries to take leadership and shed light on the importance of mental wellbeing. We’re thrilled to have the support of oOh! and LUMO backing Voices of Hope and bringing our mission to the street and retail centres across NZ.”