OMANZ blows its outdoor trumpet with new ad campaign

  • Advertising
  • April 25, 2012
  • Ben Fahy
OMANZ blows its outdoor trumpet with new ad campaign

The outdoor sector had a pretty good 2011, not just in terms of the sizeable revenue increase of $13 million over 2010 to reach its highest total yet of $83 million, but also because the industry body OMANZ was given a bit more love. The brand was overhauled, the website was redone, it is hoping to resurrect the Outdoor Awards, and this month it has taken to the streets to spread the outdoor gospel with an out-of-home advertising campaign. 








With creative help from Paul Taylor of theneighbourhood, the thought driving the campaign is ‘Step Outside’, because that, says OMANZ marketing and communications manager Jo Davenport, is where people live their lives, whether it’s commuting, shopping or socialising.

OMANZ wanted to communicate to media and creative agencies, as well as to advertisers, how powerful out-of-home advertising can be and this is being done, as you'd hope, through billboards, buses and street furniture.

“So for advertisers and agencies to add OOH to their campaign and team it with other media such as radio, TV, internet or print, OOH can help make their campaign work harder—and that’s what we wanted to reinforce in the first phase of the campaign,” says Davenport. “With strong creative, the use of out-of-home media is an impactful way of advertising, and based on the feedback we’ve had to date, the campaign is definitely getting noticed."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Zavy + StopPress Social Scoreboard: Flight Centre soars to take out most popular post

  • Advertising
  • April 24, 2019
  • StopPress Team + Zavy
Zavy + StopPress Social Scoreboard: Flight Centre soars to take out most popular post

Flight Centre has taken out the prize for most successful post over the past four weeks, while Air New Zealand continues to maintain its lead on the scoreboard.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit