New Zealand agency Ogilvy has had a shakeup this week as its managing director Greg Partington bought WWP AUNZ’s shares in the agency. The agency will now don the new moniker Stanley St while WPP launches Ogilvy International.
The new Stanley St will retain Ogilvy’s local clients. Partington, with his experience in running agency says this new move fulfils his desire to take up the helm again.
“I’m looking forward to building a company that reflects the New Zealand-centric offer we’ve been developing in recent times… Our aim is to celebrate the creative and media partnership that has long been central to our client proposition. Our focus is on continued integration of our services powered by technology, creatively inspired and results driven – one that is future-proofed to deliver better results for our clients.”
Stanley St has offices in both Auckland and Wellington, and will be led by Ian Rodney, the agency’s newly appointed managing director.
WPP AUNZ, who is Australasia’s leading creative transformational company, will retain the Ogilvy brand and proprietary tools and launch Ogilvy International, an agency positioned to serving Ogilvy’s international clients.
Stanley St will focus strongly on its local connection, while Ogilvy international will leverage WPP’s global scale and investments, “to deliver a fully integrated offer to its clients in New Zealand,” says Sven Baker, WPP’s New Zealand managing director.
Ogilvy International will be led by WPP AUNZ Business Director Mark Jenner and will come under the umbrella of Ogilvy Australia CEO David Fox. The new Ogilvy International plans to be running from October, with current clients beginning the transition in the new few months.
Baker thanked Partington for his commitment to building Ogilvy in New Zealand.
“The agency has been a powerful presence in the local market for a long time. We wish Greg and his team all the very best as they take on this new and exciting challenge.”