Ogilvy opens biggest production studio in NZ

  • Advertising
  • September 14, 2009
  • Frances Chan
Ogilvy opens biggest production studio in NZ

ogilvy redworksWhat has 10 video editing suites, offers services in 3-D animation, audio production, print management, photography and artwork/photo retouching and is open 16 hours a day? It’s RedWorks, the new state-of-the-art production facility created by Ogilvy NZ.

Executive director Paul Manning (formerly in charge of OgilvyMetro) and general manager Siobhan Partington say it’s NZ’s largest studio and production facility, “pulling everything together under one roof and under one banner”. “We’re aggressively leveraging our resources and buying power to lower the cost of production, maximise accuracy and significantly reduce turnaround time,” says Manning.

RedWorks is open to any business wanting advertising production, not just Ogilvy clients. It will be competing with other smaller production companies.

RedWorks merges with the OgilvyMetro outpost in Ponsonby Auckland and moves to the agency’s Stanley St building while a new location is found. The 50-strong staff will work out of Auckland and Wellington.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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