Ogilvy gets on the drugs

  • Advertising
  • March 29, 2011
  • StopPress Team
Ogilvy gets on the drugs

Fresh from winning the big Auckland promotional pitch for the Rugby World Cup, Ogilvy is crowing again, after it picked up the expanded portfolio of Pharmacybrands following a competitive pitch between incumbents Ogilvy and JWT.

Pharmacybrands, which owns the Unichem and Amcal brands, recently merged with Life Pharmacy group and brought all three brands together into one agency. But wait, there's more: the Radius Group of Pharmacies is now also under its umbrella, which brings the total number of franchisee pharmacies within the group to around 300 and Pharmacybrands has an equity interest in 68 of them.

Pharmacybrands head of merchandise and marketing, Phil Huddleston, says the company went with Ogilvy because of "its experience in the sector through previous involvement with the Life Pharmacy brand, its acknowledged expertise in the retail sector and its ability to deliver key learnings and solutions to drive pharmacy in the ever increasingly competitive retail market place".

Ogilvy's managing director Greg Partington says the agency would be using its full range of assets, including its data management, creative and digital teams, to ensure Pharmacybrand retailers have strong brand and marketing support.

“We will be working hard to ensure that pharmacists within the group continue to develop strong retail businesses,” Partington says. “Our substantial experience at the retail interface means we can strongly support Pharmacybrands’ growth strategy by providing them with highly effective and creative advertising concepts and take full advantage of our totally integrated capability to deliver excellent service to our client."


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit