last two rounds of the ORCAs are anything to go by, making the move from one
agency to another bodes well for an ORCA win. Last month Clemenger
BBDO’s Jon Pickersgill and Sarah Jackson picked up an ORCA just before they headed
across the ditch to Sapient Nitro in Brisbane, and the July round has been won by Matt Williams and Freddie Coltart for a campaign they created
just before they left Ogilvy for Draft FCB.
The campaign for child and youth mentor organisation Brothers in Arms features children delivering step by step instructions on how to cook P, grow
weed and steal cars, each of the three ads closing with the tag line, “If you
don’t mentor them, someone else will”.
Listen to the winning ads here.
month’s judges (Chrissie Lahood, Cleve Cameron and Karl Fleet) were impressed
by the campaign’s “authenticity and excellent use of radio on behalf of the
client’s call for youth mentors”.
efforts William and Coltart will receive $250 each and can proudly display
their limited edition Martin Horspool certificates at their new DraftFCB digs. They
also go through to the Grande ORCAs, where they’ll be competing for the trip
for two to the Cannes Lions. Brothers in Arms will also reap the rewards,
nabbing a $5000 radio schedule.
See the past winners and enter your ad at www.trb.co.nz.