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Of euphemisms and domestic violence: February ORCA winners span the advertising continuum

February was the last month of the ORCA year and two very different ads came out on top. BCG2’s Chris Long and freelancer Martin Brown took the win with the euphemism-heavy ‘Ridiculously Refined’ ad for Jesters Pies. While at the other end of the spectrum, Sarah Litwin-Schmid and Emily Drake from Saatchi & Saatchi took the Merit for their powerful ‘Jane’ ad for Women’s Refuge.

The February round’s judges were Karl Fleet (associate creative director, The Campaign Palace, Australia), Harriet Crampton (general manager, creative services, The Radio Network) and Brigid Alkema (creative director, Clemenger BBDO).

The monthly winners receive a $5,000 radio schedule and, if the ad goes on to win the Grande ORCA at the end of this month, another $50,000 schedule will be awarded. Both creative duos will now be vying with all the other ORCA and Merit winners for the Cannes Lions 2012 trip for two.

Enter the ORCAs at trb.co.nz.

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