Obvious and Alzheimer’s NZ launch year two of Create for Dementia

Obvious Brand Partners has announced its continued partnership with Alzheimer’s New Zealand in the second annual “Create for Dementia” campaign.

The campaign aims to engage the creative community to support Kiwis living with dementia mate wareware. The month-long event set for June 2024 encourages creators of all skills to participate and create for a cause.

In its inaugural year, Create for Dementia rallied nearly 150 creative teams and individuals, raising over $35,000. This year, the goal is to double the impact, setting a fundraising target of $70,000 to aid Alzheimer’s New Zealand in their crucial work in education, research, advocacy, and support.

Create for Dementia invites individuals and groups to register online and set a personal creative challenge to be completed during the month of June.

Participants can choose any form of art—from painting and crafting to performing arts and digital media. The campaign fosters a vibrant community sharing their creative journey online, bringing together artists and supporters from across New Zealand.

“Creativity is not only an outlet for expression but a powerful tool for cognitive health,” says Catherine Hall, Chief Executive of Alzheimer’s New Zealand.

“We invite everyone to join in, from knitters and bakers to woodworkers and graphic designers. Every creation counts towards fighting dementia mate wareware.”

Obvious Brand Partners, known for its innovative approaches in communications and design, is proud to facilitate this creative challenge.

“Our collaboration with Alzheimer’s New Zealand exemplifies our commitment to community and creative expression,” notes Ciaran Jack of Obvious Brand Partners.

“We’re excited to see this campaign grow and further embed itself into New Zealand’s cultural calendar.” 

Design giant Canva recently celebrated Obvious and the innovative utility of their platform to amplify their campaign at SXSW.

Creators can register at createfordementia.org.nz and are encouraged to fundraise by sharing their progress and final pieces on social media using the hashtag #CreateForDementia. The campaign offers a unique opportunity for artists to showcase their talents while contributing to a cause that affects nearly 70,000 Kiwis today.

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