NZME sees loyal readership on the rise

NZME has announced today that readership for the NZ Herald and across its other verticals has grown over the last year, passing expectations.

The NZ Herald has seen a year on year increase of 16 percent, bringing daily readers up to 546,000.

Other highlights from the NZ Readership data released today by Nielsen include:

  • The Weekend Herald now has a staggering 633,000 readers – up 30 per cent compared to the previous period and 19.4 per cent year on year. 
  • The Herald on Sunday is easily New Zealand’s best-read Sunday newspaper, with year-on-year growth of 11.7 per cent to 354,000 readers.
  • NZME grew its share of total New Zealand daily newspaper readership to nearly 60 per cent^.
  • All NZME daily regional newspapers – The Northern Advocate, the Bay of Plenty Times, the Rotorua Daily Post, Hawke’s Bay Today, and Whanganui Chronicle have enjoyed growth against the previous period.
  • NZME’s daily newspapers now reach 1.165 million Kiwis each week – up 169,000 readers since the previous release.
  • All NZME magazines have increased readership, with Travel, Canvas, TimeOut and Viva leading the charge – Tuesday Travel magazine is up 70,000 readers, year-on-year, to 417,000.

NZME MD, Shane Currie says the recent preverbal storm of 2020 means more readers are flocking to trusted reliable news sources.

“At a time when the Covid crisis has caused so much upheaval, audiences are turning to sources they trust – the NZ Herald, NZME’s regional newspapers, and our websites.”

Shane Currie

“While our newspaper readership was growing prior to Covid-19, there is no doubt we’ve built loyalty with masses of new readers by delivering high quality journalism that they can trust. Especially during a time when the proliferation of fake news is creating yet more fear and uncertainty,” said Currie.

NZME CEO Michael Boggs thanked New Zealanders for their ongoing support throughout the Covid-19 crisis.

“Kiwis have trusted us and have been reading our newspapers and magazines in huge numbers. They are engaging with us across our digital platforms, listening to our radio stations and accessing content via our new NZ Herald App in massive numbers too. Our advertisers have strived to stick with us, and we have stood by them. 

“The number of New Zealanders who have turned to us during these turbulent times has reinforced with all of us at New Zealand Media and Entertainment the incredible responsibility that comes with our purpose of keeping Kiwis in the know.”

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