NZ Herald cements position as country’s top digital news provider

Nielsen’s latest digital news audience research has reinforced nzherald.co.nz’s position as the most popular news website with Kiwis.

nzherald.co.nz’s audience of more than 1.8 million across December means the NZ Herald website has held the top spot with digital news audiences for five months in a row.

New Zealand Herald editor Murray Kirkness says: “Online and mobile news is a fiercely competitive space and to see so many Kiwis choosing nzherald.co.nz to access news they can trust – and have confidence in – is great recognition for our dedicated news teams.”

The Nielsen Online Ratings report for December follows the research company’s quarterly newspaper readership report in November which revealed the number of Kiwis choosing to read the daily New Zealand Herald newspaper increased 26 percent across 2020. More than one million New Zealanders read the New Zealand Herald newspapers across the week.

Along with that number one spot for digital and print news, the New Zealand Herald boasts a dedicated and fast-growing audience for its digital-only Premium subscription service.

Late last year the total number of NZ Herald Premium subscribers including digital paid subscribers and those subscribers who bundle Premium as part of their print subscription was almost 100,000 subscribers.

Kirkness adds: “Our teams work incredibly hard to make sure we’ve got all bases covered and that we continue to earn the trust of our readers whether they are accessing our stories online, on mobile, with a newspaper or accessing the in-depth, exclusive content available via our Premium subscription service.

“To be rewarded with more Kiwis choosing nzherald.co.nz as their go-to website for news than any other news organisation is very pleasing.”

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