NZ Fire Service launches online game via Touchcast to educate kids on fire safety

  • Didge
  • April 2, 2015
  • Holly Bagge
NZ Fire Service launches online game via Touchcast to educate kids on fire safety

Digital agency Touchcast has released an online game called 'Get Out Stay Out' for the New Zealand Fire Service to help educate young Kiwi kids about fire safety.

The agency says it combined the winning formula of “age-old proven game techniques” to ensure sustained engagement, underpinned with a fusion of fire safety narratives and a UX design informed by a series of workshops and focus groups with school-aged children.

The game features the inside of a house where a small fire has started. The player needs to drag an avatar (a little boy or little girl, depending on the player's preference) to a safe place.

The avatar then follows the path where the player drags it. The player needs to avoid the embers and smoke or they lose the round. The fire gets bigger and the dangers increase each level. 

Touchcast head of experience Mark Glenn says he’s excited by the early results of the game.

“Get Out Stay Out provides a great always-on method to engage kids in what can be quite dry subject matter," says Glenn. "Weaving the critical messaging through a narrative and game-play they digest and engage with time and time again. Through prototyping with early testing groups, the extended session times are proving the formula is effective.”

Caroline Rosanowski who ran the project for New Zealand Fire Service says she’s excited about the tool and the future capability it gives the organisation.

“Historically, most tools for  New Zealand Fire Service have been very different from each other; not just from an experience perspective, but from a technology perspective too,” she says.

Touchcast tech lead Andrew Joll agrees: “This new game has specifically designed to evolve over time to meet the changing needs of the target audience, the New Zealand Fire Service and emerging technology. Get Out Stay Out has been built using HTML5, a scalable, robust technology solution that any predecessors can utilise for efficiencies in backend development and enhance front-end user-experience.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit