It’s raining quality commercial messages as Fly Buys gets cartoony with Air New Zealand, the National Bank finds its groove, Bazaar breads channels OMC, Fairfax goes outdoor for its new ‘Find out More’ campaign, Kiwi director Dylan Pharazyn blocks it all out for Tiger Beer and feast your eyes on two of the most powerful ads of the year.
In flight entertainment
Clemenger BBDO and OMD have taken window art to new heights for the “A new way to fly with Fly Buys” campaign, which aims to inform travellers they can now use their Fly Buys points to book flights—even grababseat and special fares—on a new website made for the job.
The centrepiece of the campaign is a window decal opposite the Koru Lounge at the Auckland airport, with cartoony pictures of Air New Zealand planes carrying advertising banners flying off their tails. There are also carousel installations and posters on display at all three major airports.
“We liked the idea of doing something playful with the space, rather than a big ad that blocks your view,” says Clemenger writer Emily Beautrais. “The extra planes in the air show how many more people will be flying with their Fly Buys points.”
The advertising is also appearing on billboards and will land online on several websites including TVNZ on demand, NZ Herald, Stuff, Yahoo, Ticketek, Ticketmaster, Jasons and some smaller travel related sites. And if you want to see where your purchasing power might take you, head to Fly Buys Flights.
Seuss you sir Youtube Video
There were plenty of doubters at the start, but DraftFCB’s National Bank campaign is starting to find its groove. We’re likin’ the Seussy style, both visual and vocal, as the home loans ad and this latest spot for its business workshops shows.
Take a look at the most popular videos on YouTube and it becomes apparent that humans have an insatiable desire to see animals doing funny things. And Bazaar breads and Hotfoot have just launched a couple of TV ads to tap into this desire. As Hotfoot’s creative director Kim Ellison says: “Shows what you can do with a small budget.”
Fairfax Media announced some big structural changes across the ditch recently. The New Zealand operations, it seems, aren’t affected (yet) but there was a big focus on all things digital in the rejig and Fairfax New Zealand is doing its darnedest to maintain the lead Stuff has established over APN with a new outdoor campaign from Assignment Group. With the tagline ‘Find out more (Stuff)’, it certainly marks a change from the ‘consequences’ campaign and, given the way we consume news these days, it speaks the slightly voyeuristic truth.
Saatchi & Saatchi Malaysia and Sweet Shop director Dylan Pharazyn get ethereal for a new Tiger beer ad.
New Zealand’s got ‘Mantrol‘, but Sussex Safer roads has one of the most powerful, emotional ads we’ve seen all year (given it’s for a department store, this one for John Lewis is pretty good too). It recently—and rightfully—took out the inaugural YouTube Ad of the Year at the Campaign Media Awards in the UK, beating out 170 other vids, including the old spice ad. Interestingly, it only won bronze at the Cannes Lions.