New Out of Home offering targets holidaying audiences

Boutique retail media owner Hypermedia has repackaged its national media network to offer brands unique access to holidaying audiences across New Zealand this Summer.

Advertisers will now be able to deliver summer focused messaging to audiences in popular holiday destinations including Paihia, Mount Maunganui, Whangamata, Taupo, Napier, Nelson, Wanaka and Queenstown.

The ability to offer networked advertising opportunities in these locations is a unique proposition says Adam McGregor, Hypermedia general manager.

“Out of Home advertising is typically focused on areas of the country that have access to the most people, most of the time. It doesn’t make commercial sense for the big Out of Home players to deploy expensive media technology in highly seasonal locations,” McGregor says.

Not directly compateable to any other network offering in the New Zealand market, Hypermedia has over 1,600 retail locations spanning supermarkets, shopping centers, convenience stores, liquor stores and fuel stations.

“We’ve implemented a range of cost-effective poster and digital solutions across around 400 seasonally desirable locations to give brands the ability to shift their focus, increase their relevance and maintain a positive sales trajectory throughout the holiday season,” he adds.

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