With travel limited and the booming housing market, it’s no surprise that Kiwis are spending more money on upgrading their homes. Something Your Home and Garden magazine, under the ownership of Are Media, is looking to capitalise on with the launch of its new online platform set to deliver more ideas, advice and stylish shopping tips to the magazine’s engaged readership.
Over the past year there has been phenomenal growth in the home category as Kiwis have spent more time at home than ever before. Your Home and Garden, which boasts a readership of 236,000, has been delivering quality content to its audience for more than 30 years and their new digital home at yourhomeandgarden.co.nz promises to provide the best of both worlds to a 385,000-strong audience across online and social.
As cashed-up, house-proud Kiwis across the country swap Thailand for tiling and San Francisco for swimming pools, their desire for daily inspiration will be well served by the new site. The online extension of the magazine will offer up how-to’s, expert guidance, style secrets, trade insiders, design recommendations and, of course, where to buy the latest and greatest home products.
“Our new yourhomeandgarden.co.nz website gives us a fantastic opportunity to connect and inspire our readers with even more of the content they love to help them create their dream homes,” says editor Fiona Hawtin. “We have so many plans underway and can’t wait to share them with our readers.”
The new website is now live and is the first step in the rollout of Are Media’s new digital strategy that will leverage their several magazine brands.