We all know that Kiwi Onion Dip is a must-have at summer gatherings, and now Nestlé and Saatchi & Saatchi New Zealand have created a series of short comedies to highlight the good times that come from friends and family sharing a bowl of the country’s favourite dip.
‘Made for Mates’ features a series of 15 second films that the Saatchi & Saatchi team have affectionately dubbed ‘Dipcoms’.
Steve Cochran, Chief Creative Officer, Saatchi & Saatchi says: “We liked the insight that all kinds of things happen between friends and family when they’re together, and that Original Kiwi Dip is simply one of those things. This led us to play on humorous moments of mateship we all recognise.”
The challenge of trying to tell these stories in 15 seconds was overcome using a low-fi version of the time-freezing technique; a little nod to the ‘mannequin challenge’ – also something that mates make together.
Fraser Shrimpton, Nestlé Head of Marketing New Zealand, says: “Original Kiwi Dip is unusual in that it is really two brands that have come together to make something great and uniquely Kiwi, Maggi Onion Soup and Nestlé Reduced Cream.
“We think this new creative platform perfectly captures the place it holds in Kiwi lives, right in the middle of random but special moments, enjoyed together.”
The ‘Dipcom’ episodes were directed by Jamie Lawrence from Eight Films and complemented with some fun product centric OOH and radio.
The campaign launched pre-Christmas and runs throughout summer.
Creative Agency: Saatchi & Saatchi
Director: Jamie Lawrence
Post Production: TOYBOX, Factory Studios & The Post Office