MetroEXP helps Diocesan School for Girls launch dynamic new website

Diocesan School for Girls has launched a brand new storytelling-led website thanks to production and events agency MetroEXP.

Designed to reflect its vision for enabling young women to make a difference in the world, the new website has been entirely rebuilt and brought to life with the help of Scratch Digital.

Starting with a reimagined brand video, MetroEXP has centred the new website around the video to create an emotional connection with the school’s purpose, driving meaningful engagement and understanding of all that Diocesan School for Girls has to offer.

“Using the brand vision ‘Be more than you ever imagined‘, we’ve completely overhauled Dio’s CMS so that parents can reach Dio through a seamlessly integrated website with bespoke enquiry forms and dynamic creative,” says Kimberley Warren, Senior Business Manager at MetroEXP.

“Driving this interactive experience is a new brand video which features many of the fantastic students and teachers who embody the exceptional culture at Dio.”

MetroEXP’s Managing Partner, Penny Wolhuter, says the team were tasked with overhauling the website to bring to life Dio’s core values and commitment to an all-round, world-class education for girls through an immersive digital experience.

“The old website was dated and needed improved functionality. It didn’t provide the experience Dio was seeking. Recognising the need for world-class UX, we partnered with Scratch Digital to bring to life a rich digital experience that pushes creative boundaries and leaves users with a better understanding of what Diocesan offers and why they are a girls’ school of choice for local and international parents.”

Working together on the UX and creative production, MetroEXP and Scratch Digital brought Diocesan’s vision to life, designing an initial prototype, filming a brand video and then creating over 400 unique pages to meet the launch date of 25 July 2022.

Shelley Johnston, Marketing Director at Diocesan School for Girls says they were “blown away” by MetroEXP’s skills and the way they worked with the team and over 200 students to film the brand video.

“We love how our ethos of ‘Be more than you ever imagined’ is woven through our new website. We want young women to bring the best of themselves to school and help them experience and seize all the opportunities within today’s quickly changing world. Thanks to both MetroEXP and Scratch Digital for all their hard work and insights. They were a dream to work with.” 

The new website launched today and features unique storytelling navigation, rich video content, a client-friendly and future-proof CMS, and a new stories hub.

MetroEXP currently works across automotive and FMCG brands including Ford, Wendy’s, Pharmaco, Waste Management NZ, Anathoth Farm NZ and Barker’s of Geraldine.


Website:  https://www.diocesan.school.nz/

Client: Diocesan School for Girls

Marketing Director: Shelley Johnston

Marketing Specialist: Clara Irvine

Marketing Coordinator: Gemma Pond

Agency/Production: MetroEXP

Creative Director: Susan Young

Senior Art Director: Greg Wylie

Managing Partner of MetroEXP: Penny Wolhuter

Senior Account Manager: Kimberley Warren

Development Agency: Scratch Digital

Co-founder and Digital Producer: Ed Lyons

Digital Producer: Nick Reid

Line-production Agency: Eyes and Ears

Director: Calvin Sang

DOP: Sash Samaratunga

Producer: Briar Collard

Production Assistant: Christina Deng

Cam Assist: Suki Arai 

Sound Design: Radiate

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