Method Studios targets young tea drinkers in Bell campaign, nabs numerous website honours along the way

Readers might not have been too complimentary when it came to the new packaging design for Bell Original tea, but the company’s marketing attempt to reach the kiddie demographic of tea drinkers has earned Auckland-based digital agency Method Studios a bunch of website-orientated global accolades.

The wins all come for a website-based game designed by Method Studios called Bell for Kids, which launched only a few weeks ago. The website is built around a platform game where visitors to the site help new Bell for Kids’ mascots Billy the Dog and Bella the Bee find “all the ingredients needed for a delicious cup of tea”. Bell reckons kids do have an appetite for tea, and it’s marketing its Rooibos tea, which comes in strawberry, banana and honey, and vanilla flavour, as a sugar free, caffeine-free healthy option for kids.

The first award was for DesignLicks, the “creative web award website that rewards the most beautiful, creative, user-friendly, innovative and well designed websites around the world”. That website has bestowed the Bell for Kid site the Website of the Day award. DesignLicks has in fact been selecting a site each day since 2006 and it’s not the first time a Kiwi website has picked up an award. A quick perusal through the site shows website Apples from NZ nabbed an award in June this year.

The Bell for Kids website has picked up another similar award, this time from the BestWebDesignAward site which offers a ‘Site of The Day Award’ for “the most creative, beautiful and innovative sites out there”.

Next up, a DOPE award. The DOPE awards have been awarding creative talent in numerous categories since 2003 and the Bell for Kids website picked up its gong for the website category.

Lastly, the website features in the Favourite Website Awards public shortlist.

Managing director at method Studios Samantha Ramlu says the scope of awards won reinforces the value of fun.

“These award programmes showcase the best of creative digital inspiration, and we’re thrilled that the site’s garnering so many accolades in creative circles. Ultimately though, it comes down to the consumers – and we’ve had some great feedback here so we’re pretty chuffed all around.”



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