Creative tech studio Method has teamed up with MAS to help the insurance and Kiwisaver company mark its 100 year anniversary, developing an online board game to show how MAS is continuing to support Kiwis.
MAS brought Method on to create an experience that shows insurance does have the ability to be interesting and engaging, all it needs is a slight spin of the wheel.
To meet the brief, Method developed the creative solution of a ‘game of life’ digital experience, loosely based on the popular Hasbro game, but with a twist. Creating it end-to-end through gaming platform Unity, Method was able to show audiences what product and protection MAS could offer.
The board game allows the user to spin the wheel and start their journey through ‘life’, with chance cards that impact you positively or negatively.
The cards show how MAS can support customers through life, from simple insurance needs to health insurance and income protection.
To add a competition element, Method created an AI character to play against. To entice players, MAS is offering prizes to those who go in the draw upon completing the game.
Chief Member Advocacy Officer at MAS, Mike Davy says: “We wanted to give Kiwis a fun way to engage with the MAS brand. As a mutual with a 100-year history, we’re a little different because when you become a customer, you become an owner of ours. It’s why we can put purpose and great service above making a profit. The MAS Moments game lets people see a little more of our story and reinforces the importance of having insurance and retirement savings with a company you can trust.”
Managing Director of Method, Sam Ramlu says: “MAS Moments was a great way for us to create something fun for the company as they look to the next 100 years. MAS has been supporting Kiwis from all walks of life for a whole century. That’s impressive and a decent lifetime in itself so we thought what better way to celebrate than to create a game inspired by The Game of Life!”
Client contact: Nikki Oesterle – Senior Digital Marketing Manager
Creative Director: Sam Ramlu
Design Director: Matt Power
Designer: Sophie Douglas
Producer: Flavia Da Silva
Illustrations: Becca O’Shea
Game development: Roshan Nowshad
Animations: Lahiru De Silva
Web developer: Matt van der Haas