MediaWorks has launched a digital out-of-home campaign to celebrate Matariki.
The campaign which kicked off yesterday features three different pieces of billboard creative which speak to how people can embrace and celebrate Matariki.
A fourth digital out-of-home billboard featuring the phrase ‘Ngā mihi o Matariki, te tau hou Māori’ (Happy Matariki) will go live on Friday.
MediaWorks’ Diversity & Inclusion Team has been behind the campaign.
Chair Rodger Clamp says: “On Rāmere (Friday), Aotearoa commemorates Matariki with a public holiday for the very first time. We’re proud to use our digital out-of-home billboard network to highlight and celebrate this with our whānau across Aotearoa.”
The campaign to mark Matariki will also be shared across MediaWorks’ social media channels.