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MediaWorks marks Matariki with DOOH campaign

MediaWorks has launched a digital out-of-home campaign to celebrate Matariki.

The campaign which kicked off yesterday features three different pieces of billboard creative which speak to how people can embrace and celebrate Matariki.

A fourth digital out-of-home billboard featuring the phrase ‘Ngā mihi o Matariki, te tau hou Māori’ (Happy Matariki) will go live on Friday.

MediaWorks’ Diversity & Inclusion Team has been behind the campaign.

Chair Rodger Clamp says: “On Rāmere (Friday), Aotearoa commemorates Matariki with a public holiday for the very first time. We’re proud to use our digital out-of-home billboard network to highlight and celebrate this with our whānau across Aotearoa.”

The campaign to mark Matariki will also be shared across MediaWorks’ social media channels.

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