By pretty much every measure—New Zealand’s medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers.
The text: “After four years dedicated to delivering a successful London 2012, our work here is done. It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don’t wear quite so much lycra.”
But it’s not over yet. The network, led by McCann London, still has the paralympics on the roster.