M&C Saatchi's 'good ugly' ad takes NAB honours

  • Advertising
  • October 5, 2010
  • StopPress Team
M&C Saatchi's 'good ugly' ad takes NAB honours

It's certainly not pretty. But M&C Saatchi's press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.

All the judges—Guy Roberts from Droga5, Steve McCabe from DraftFCB, Tim Huse from Sugar and Vaughn Davis, former creative director at Y&R and now head goat farmer at The Goat Farm, apparently, agreed it was a good use of the medium.

“The ugliest ad was also the best. But it was a good ugly,” say Davis.

Any ad that's run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details. To view all the finalists in the current series visit the NAB website.


Client - Warehouse Stationery

Agency - M&C Saatchi

Dave King – Executive creative director

Dan Fastnedge – Art Director

Olivia Wagner – Copy Writer

Kristin Smolen — Account Director

Katya Frolova – Account Executive

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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