It’s certainly not pretty. But M&C Saatchi’s press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.
All the judges—Guy Roberts from Droga5, Steve McCabe from DraftFCB, Tim Huse from Sugar and Vaughn Davis, former creative director at Y&R and now head goat farmer at The Goat Farm, apparently, agreed it was a good use of the medium.
“The ugliest ad was also the best. But it was a good ugly,” say Davis.
Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details. To view all the finalists in the current series visit the NAB website.
Credits:
Client – Warehouse Stationery
Agency – M&C Saatchi
Dave King – Executive creative director
Dan Fastnedge – Art Director
Olivia Wagner – Copy Writer
Kristin Smolen — Account Director
Katya Frolova – Account Executive
