Food is the focus of Countdown’s campaign via M&C Saatchi this year, putting aside other festive features such as stockings, Santa and snowmen.
With the cost-of-living crisis meaning many families are feeling stretched financially, the campaign reminds Kiwis that Countdown can help them make Christmas truly special and affordable – with its Countdown Own Brand range.
Brid Drohan-Stewart, Director, Brand at Countdown, says the campaign recognises the importance food plays in the lives of Kiwis at Christmas time.
“Food brings people together to celebrate and enjoy those special moments and the past few years were particularly hard for many families. This Christmas we have placed our food at the heart of the idea. By choosing Countdown’s Own range this Christmas, customers can experience amazing quality, a great range of products for all their Christmas needs – and at affordable prices. We hope this campaign will surprise and delight customers who choose Countdown for all their food occasions this Christmas.”
M&C Saatchi ECD, Paul Hankinson, says: “Like many of the great things in life, much of the joy of Christmas is in the excitement of looking forward to it. So this campaign is about two countdowns. The wondrous anticipation of all that glorious food – and the Countdown that makes it all possible.”
The Countdown Christmas campaign spans TVC, VOD and OOH and was launched on 27 November 2022.
CREDITS
Countdown
Director, Brand – Brid Drohan-Stewart
Head of Brand – Wadim Schreiner
Senior Marketing Manager – Vanessa Berry
Marketing Manager – John Maloyd
Production
Director – Felicity Morgan-Rhind
EP – Declan Cahill
Associate Producer – James Watson
Cinematography – Crighton Bone
Food Stylists – Bronwyn Byrne, Angela Casey
Editor – Sam Brunette
Audio – Liquid
Post – Creature
Grade – Ben Eggleton
Music – Liquid: Peter van der Fluit
M&C Saatchi, dentsu, Wellcom
