Colenso BBDO and DDB continued their award-winning streaks by each picking up a pair of gongs at this year’s edition of Mashable’s annual awards show, the Mashies.
Colenso BBDO’s ‘Motel BK’ campaign won its gong for the Best Social Media Campaign, while Pedigree’s K9FM campaign was recognised as the year’s Best Interactive Audio entry. This added to Colenso’s Mashie from last year, which was won in the Best Branded Content Series for Frucor’s ‘V Motion Project’ campaign.
DDB’s cluttered mantelpiece was also decorated with two M-shaped trophies, which were both won for Sky’s ‘Bring down the king’ campaign in the ‘Best Twitter Campaign’ and ‘Best International Digital campaign’ categories.
Since last year, Mashable has hosted the Mashies to celebrate the best examples of social and digital marketing in the world. And what makes the Kiwi haul of four gongs so impressive is that only 24 awards were handed out over the course of the evening in New York.
To go up against the very best in the world and be the only agency to have two different campaigns win, especially given the ‘Grand Prix only’ nature of the Mashies, is a sign to us that we are getting it right,” said the Colenso’s digital planning director Neville Doyle.
And the team at DDB was similarly pleased with the win, with the agency’s digital creative director Haydn Kerr saying: “To win a mashie is to win at the internet. They are the Oscars of the digital world. And #bringdowntheking was the only campaign to win multiple mashies. Not only that, it also won the best international digital campaign, which from this side of the globe, has to be the one to win. So we’re stoked.”