70 magazine covers were entered and the seven esteemed judges have spoken, with 25 magazines across five different categories making it through to shortlist stage of The Maggies, a national poll to celebrate and award the best covers of the past year.
Dish and No both scored two shortlist nods each in the food and lifestyle categories respectively, while Tangible titles NZ Fishing World and NZ Rugby World are also up against each other in the sport category.
The general public—and presumably all those from the shortlisted publications—will now vote for their favourite covers over the next eight weeks at www.themaggies.co.nz and the overall Cover of the Year winner and individual category winners will be announced early in November 2011.
Run by online magazine and newspaper subscription service iSUBSCRiBE, The Maggies started in the UK and is also run in Australia. It was born out of the desire to help improve the profile and popularity of the magazine publishing industry and it’s proving fairly popular: in the first two years of the competition in the UK, publisher entries increased 125 percent and consumer votes were up 33 percent. The total number of publisher entries for the second year of the competition in New Zealand was up from 60 in 2010.
“The Maggies 2011 once again has shown that the skill and talent existing within the magazine category, for the production of outstanding front covers, is as strong as ever,” says John McClintock, executive director of the Magazine Publishers Association New Zealand and chair of the judging panel. “Brilliant photography integrated with extraordinary design skills ensures that New Zealand titles rank with ‘world best’. The judges debated at length to agree on the finalists from a wide range of high calibre entrants.”
The public will be incentivised to vote for their favourite magazine cover with a reward of a $5 iSUBSCRiBE gift voucher, which can be redeemed against iSUBSCRiBE’s entire range of over 280 magazine subscriptions. In addition, $1 from every subscription sold using the iSUBSCRiBE gift vouchers will be donated to children’s charity, Cure Kids.
And the shortlist is:
- Idealog (Jan/Feb 2011)
- Landscape Architecture NZ (Summer 2010)
- New Zealand Doctor (1 June 2011)
- ProDesign (July 2010)
- Threaded Magazine (March 2011)
- Cuisine (Sept 2010)
- Dish (Dec/Jan 2011)
- Dish (Feb 2011)
- Healthy Food Guide (Dec 2010)
- New Zealand’s Best Dining Guide (Winter 2011)
- Good (Dec/Jan 2011)
- MindFOOD (Sept 2010)
- No Magazine (Autumn 2011)
- No Magazine (Winter 2010)
- Remix (Autumn/Winter 2011)
- AA Directions (June 2011)
- IRL Solutions (Summer 2011)
- NetGuide (July 2009)
- New Zealand Geographic (May/June 2011)
- New Zealand Weddings (Autumn 2011)
- Curl (June 2011)
- New Zealand Adventure Magazine (Jun/Jul 2011)
- New Zealand Fishing World (May/Jun 2011)
- New Zealand Golf Magazine (Jun/Jul 2011)
- NZ Rugby World (Dec 2010)
Andrew Burge, CEO & Founder of iSUBSCRiBE Pty Ltd
Lindsey Dawson, creator of three major women’s titles in New Zealand More, Grace and Next and winner of the MPA Lifetime Achievement Award 2009
Gideon Keith, Creative Director at Strategy Auckland
John McClintock, Executive Director of the MPANZ
Debra Millar, General Manager of Publishing at Penguin NZ
Paula Ryan, founder of Fashion Quarterly and Simply You and winner of the MPA Lifetime Achievement Award 2010
Vicki Lee, CEO of Cure Kids