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Macca’s teleports viewers straight to the source

In a bid to highlight the quality Kiwi ingredients making up the much-loved McDonald’s menu, DDB Aotearoa have taken viewers on a scenic tour of the iconic restaurant’s local supply chain.

The new campaign, Ordered from here, is led by a 60” TVC showing four mates en route to the Drive Thru. One ponders the big stuff, and asks: “What’s in the beef patties?” kicking off a Marty McFly-esque tour.

It stems from a desire to share McDonald’s New Zealand’s long-term support for quality local food producers. 

The challenge was to tell that story in an informative yet entertaining way.

DDB Aotearoa ECD Gary Steele says: “The fact that Macca’s get their potatoes from Ashburton is a great message but telling someone your potatoes come from Ashburton without putting them to sleep is a real task. 

“We wanted to share Macca’s great provenance story in a way that got the point across without feeling like a guided tour of the supply chain that the viewer didn’t sign up for.”

McDonald’s New Zealand Head of Communications, Simon Kenny, says the question of what ‘really’ goes into the menu comes up all the time, and there’s a great story to tell.

“McDonald’s New Zealand’s Ordered from here is a fun, light-hearted exploration of where our local ingredients are sourced. The new TVC takes a fantastical approach to tell our food quality and provenance story, which is a bit different to what we’ve done in the past.”

The campaign launches with 60”, 30” and four 15” TVCs, and is supported by cinema, magazine, eDM, outdoor, digital/web, social media, PR and in-store.

CREDITS:

Client

Marketing Director: Luke Rive

Head of Marketing: Deb Fell

Head of Comms: Simon Kenny

Senior Brand Manager: Nikki Jeffcote

Brand Manager: Stef Phillips

Agency

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Ben Pegler

Art Director: Gareth Rice

Copywriter: Geordie Wilson

Lead Business Partner: Karla Fisher

Business Director: Keshvi Lal

Senior Business Manager: Kristina Lindsay

Chief Strategy Officer: Rupert Price

Strategy Director: Charlotte Marks

Television Producer: Charlotte Glennon

Stills Producer: Julz Lane

Production Company: FINCH

Executive Producer: Bex Kelly

Production Producer: Nikki Walker

Director: Bobbsey Twins

DOP: John Toon

Post Production: Stu Bedford, Nakatomi

Production Designer: Chris Elliot

Audio: Craig Matuschka, Liquid

Photographer: Troy Goodall

Digi Assistants: Gavin McGregor & Mark Barber

Agent: Jessie Turney at Match Photographers

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