Following on from their successful ‘Shark’ TVC, LifeDirect and Pitchblack Partners have launched the next chapter of the ‘Unexpected Happens’ platform via Jetblack Productions and Director Ryan Heron.
This time round our hero finds himself in hot water.
Matt Pearce, LifeDirect Marketing Manager, says: “The platform ‘Unexpected Happens’ has delivered three years of sustained growth and cut-through for the business, enabling us to communicate the need for kiwis to protect themselves, their families, and belongings, should the unexpected happen.
“We’re communicating risk through entertainment rather than scare tactics, and who better to do this than a 40ft giant with a soft spot for soup. It’s a hardworking idea from the Pitchblack team, and we’re impressed with what the Jetblack production team has produced”
Tom Paine, Creative Partner Pitchblack, says: “Paprika”.
The campaign will run across TV, On Demand, OOH, social and digital.
Credits
Life Direct: Matt Pearce & Jay Nielson
Agency: Pitchblack Partners
Production Company: Jetblack Production
Director: Ryan Heron
Post Production: Leon Senf
Audio: Liquid Studios
