MediaWorks has announced that Lexus is the foundation sponsor of Today FM’s drive show, Lloyd Burr Live.
Today FM went live just before 5am on Monday morning and broadcasts on FM frequencies throughout New Zealand. Lloyd Burr Live with Lloyd Burr and Wilhelmina Shrimpton will broadcast each weekday from 4pm-7pm.
MediaWorks Commercial Director Liz Fraser says it’s fantastic to have Lexus partner up with Lloyd Burr Live.
“Lexus is a brand which is all about doing things differently to disrupt their industry, which aligns well with our new brand Today FM which will bring a fresh perspective to Aotearoa.
“What an amazing way to launch our new brand, with all premium sponsorships across core day parts sold prior to Today FM going live. This is testament to the support from the advertising community for this type of product. We know Today FM’s going to be something fresh and forward thinking, and we’re absolutely delighted to have foundation premium partners, including Lexus, on board from day one.”
Read more: How Today FM is looking to generate commercial success
