TVNZ has launched a new streaming brand to better reflect its digital offerings and bring Kiwis more viewing choices.
TVNZ+ will roll out on all compatible devices from today in a move to position the platform as a streaming destination rather than an OnDemand catch up service.
Marketing Director Jonathan Symons says TVNZ OnDemand reaches one million viewers a week and the refreshed look and feel will take things a step further to connect with more Kiwis every day.
“We saw the opportunity to reimagine TVNZ OnDemand, showcasing the huge variety of content on offer and better reflecting its place in the streaming ecosystem with a new brand identity.
“TVNZ+ is modern and refreshed in its look and feel and is aligned with our position as a market leading, full-service streaming platform offering the very best of local and international content.
“We’re always looking to our viewers for how we can make OnDemand better for them, and there’s a constant theme of the term ‘OnDemand’ not reflecting what we now offer.
“Our audience told us they connected with this new name and that it better highlighted our full streaming offering.”
The rebrand was designed in-house by TVNZ’s award-winning Blacksand, Product and UX teams, and comes as part of a multi-year digital transformation for the platform as it works to evolve and prepare TVNZ for a digital future.
TVNZ is also enhancing its data platform which will allow brands to be more relevant and get closer to customers and audiences and positioning itself as a competitor for both local platforms and global players with a logged in user.
This data will be collected through behavioural and contextual environments across all TVNZ platforms (TVNZ+ and 1 News) and will be available to purchase via programmatic.
Jodi O’Donnell, Commercial Director, says these developments will allow “sophisticated segments to be built using first party TVNZ data that can be utilised by our commercial partners”.
“We are really excited about ramping up our offering, and we can’t wait to take them on a roadshow for our clients soon.”
Further preparation for a digital future will include more investment in online services which are key to reaching audiences however and whenever they want to watch.
Along with the brand launch, a host of content is rolling out from June, with a new movie catalogue of over 300 titles and a bunch of new TV series, including Everything I Know About Love, The Responder and Queer As Folk;as well as new local Good Grief s2, stand-up specials Laughs Unleashed, TVNZ and TikTok Present: Purapura Whetū – Stars of Matariki (a live music event in collaboration with TikTok) and The Social Media Virgin.
Cate Slater, TVNZ’s Director of Content says TVNZ+ will bring Kiwis more viewing choice than ever before.
“TVNZ+ speaks to the breadth and depth of our content offering and exemplifies our goal of being the streaming service of choice for Aotearoa. With our huge catalogue of shows and movies, both new and cult classics, we know we have something for everyone – and all for free!”