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Kiwi kids thank essential workers through QMS rainbow campaign

QMS Media are encouraging Kiwi kids to thank their favourite essential workers through rainbow drawings in a community-focused campaign.

As we enter week two of the nationwide lockdown it is safe to say that Kiwis remain in high spirits. With our essential workers on the line and children to keep entertained, the acts of kindness demonstrated in the past week have reinforced how connected New Zealand really is.

The rainbow drawings have been showcased across QMS’ nationwide digital network and social media channels for essential workers to see when travelling to and from work.

MediaWorks outdoor media director, Mike Porter, says the rainbows are a symbol of New Zealand’s nationwide gratitude.

“Outdoor media is ultimately a giant creative canvas and seeing young children create visually stunning messages of positivity in these challenging times has been wonderful.”

The initiative has already received great feedback from parents with young children who have enjoyed using their energy to create art while saying thank you.

“The community engagement in this campaign has been incredible, we have received a wide range of thank you messages to all essential workers including nurses, zoo keepers, sign language interpreters, food manufacturers, supermarket workers and courier drivers to name a few,” says Porter.

All rainbows and messages can be sent to grateful@qmsmedia.co.nz.

Inspiration can be found across QMS’ Instagram and Facebook pages.

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