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Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards

Following on from its performance in the recent APMA Star Awards, marketing and promotional agency Belowtheline has won big at this year’s APPA Awards, taking home five awards including a gold, two silvers and two bronzes.

The annual awards
put on by the Australasian Promotional Products Association acknowledge the
best promotional companies across Australasia and more than 150 entries were received this year. 

Taking out more
awards than any other promotional agency, Belowtheline won gold in the ‘under
$5’ category for its Sanitarium All Blacks bowls, a gift with purchase
created for the Sanitarium All Black ‘Game Plan’ promotion.

The
judges described the bowls as being a “great quality product with consistent
branding” and “exceptional technical decoration”, and as having “impressive
sell-through with amazing sales results”.

The agency also
picked up silvers in the ‘under $5’ category for its Midori jug and in the
‘charity or non-profit’ category for its Canteen bandanas, and bronzes for
Huggies Toys and Auckland Transport HOP Satchels.

Belowtheline director Christine Abbott, who attended the award ceremony in Sydney, said the wins were testament to the hard work put in by all the team and to the clients
and retailers involved. 

The agency also entered the Effie awards for the first time and was named as a finalist for Frucor’s h2go Cash Caps.

“As a relatively small, indie player who specialises in
getting results, we’re chuffed just to be recognized amongst the larger
agencies,” she says. 

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