‘Tis the season for awards, and Kiwi agencies have put in a more than respectable showing at the recent Australian Graphic Design Association (AGDA) Design Biennale Awards in Melbourne.
Open to creative studios internationally, the awards reward excellence in graphic design. This year, there were more than 1000 finalists.
Alt Group had a pretty outstanding result, winning a Pinnacle award in the Design Effectiveness category for its identity work on Auckland Art Gallery Toi o Tamaki. Plus it picked up a Judges’ Choice award for darling project The Social Kitchen as well as 18 AGDA awards for projects ranging from the identity for Box Café at the Edge to their identity design project for Auckland University Press.
Now in their 20th year, the awards Australia’s premier awards for creative excellence in graphic design. Alt Group’s identity design project for Auckland Art Gallery Toi o Tamaki was based on the idea of demystifying art through language. The re-imagined identity involved the creation of a text algorithim to enable the gallery to communicate about its collections in different ways to different audiences.
With this new identity applied across the whole organisation, from print to digital to signage and physical collateral, the gallery has created a versatile visual language.
“AGDA is one of the largest design awards in Australasia,” says Alt Group managing director, Ben Corban. “It’s great to have our work recognised in this competition – particularly in terms of the commercial impact design can have on business.”
Designworks also had a good run, and took out eight awards in total. Vue de Monde and Silver Fern Farms won in the identity category, Monteiths Single Source won for packaging and Bank of Melbourne received an award in the print design category.
Klim Type Foundry nabbed seven awards, including a Judge’s Choice honour for Pitch, while Sons & Co had seven for projects including MahiFX, Crane Brothers and Silo Theatre, and a Pinnacle for Image Mechanics.
- This story originally appeared on idealog.co.nz.