Several Kiwi brands were rightly fully recognised at this years International Real Media Awards. Favourites included EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE to proudly represent our campaign and retail marketing.
Now in its 28th year, the Real Media Awards, previously known as the Australasian Catalogue Awards, celebrated excellence in letter box marketing, publishing, direct mail, point of sale, marketing efficacy and more.
Only in the second year of having any Kiwi brands involved at all, many were celebrated for their hard work.
EziBuy was crowned winner of the Furniture, Bedding & Manchester award in the Home category for its EziBuy ‘Home Winter 2’ publication, with Briscoes coming in a close second for its ‘Savings from the Easter Bunny’ catalogue. The Kiwi brands took the accolade over fierce competition including King Living, Harris Scarfe and this year’s Judge’s Choice Award winner ALDI Supermarkets.
Department Store, Farmers, also had a successful year, being awarded Finalists in not one but two categories. Their ‘Made For You’ publication was a finalist in Women and Men’s apparel award category as well as in the Chain and Department Store award.
Edwina Neilson, Managing Director, EziBuy said it was an honour to be recognised as New Zealand and Australia’s leading industry Furniture, Bedding and Manchester publication.
“The team at EziBuy are excited to take home the prize this year and be recognised by industry leaders. Our catalogues are a central part in our marketing strategy, our customers love them, so it’s brilliant to see our Ezibuy Home Winter 2 campaign shine on an international stage,”
Held in Melbourne, the international event shows the dedication these teams have to delivering effective brand messages. Specially Kiwi company working to stand out against international behemoth brands.
Kellie Northwood, Chief Executive Officer, The Real Media Collective congratulated all of the New Zealand finalists and winners.
“With only the second year having New Zealand brands part of the Real Media Awards, it is fantastic to see so many celebrated for their hard work and dedication to effective real media campaigns. We are particularly excited to announce the New Zealand Media Currency development we launched earlier this year will be released in Auckland in October at an event where we’ll also celebrate the New Zealand entries to the Awards with greater Kiwi focus – so stay tuned.”
The Major Real Media Awards winners and finalists:
Agency of the Year (Sponsored by Shopfully)
Winner: Medium Rare Content Agency
Finalists: BMF, Plump + Spry, AJF GrowthOps, Clemenger BBDO
Best Emerging Designer
Winners: Sheridan Edsall of Target Creative Studio
Finalists: Sophie Hall of PFG Australia, Nikki Maras of Big W, Dana Al Habel of BMF, Maria Angelica Flores of GP Advertising
Best Emerging Talent (Sponsored by Ovato Limited)
Winner: Brigitte Davies of BMF
Finalists: Kevin Mui of BMF, Zane Hilder of BMF, and Jacqui Erskine of J Walter Thompson, Yousif Hurmiz Zia of Ovato Limited
Judge’s Choice (Sponsored by Ball&Doggett)
Winner: ALDI Supermarkets – ‘Christmas: The More the Merrier '18’ produced by BMF
Finalists: Repco – ‘It Starts With The Parts’ produced by Cummins & Partner, Bauer Media Group – ‘No GST - No Gender Selective Tax’ produced by Bauer Media Group, Vintage Cellars – ‘Cellar Press - The Rules of Attraction’ produced by Gourmet Traveller, David Jones - ‘JONES’ produced by Medium Rare Content
Brand of the Year (Sponsored by Ovato Limited)
Winner: Vintage Cellars - Gourmet Traveller WINE
Finalists: David Jones - Medium Rare Content Agency, Myer – Clemenger BBDO, Beacon Lighting - Beacon Lighting In-House Team, Nutrimetics - Nutrimetics In-House Team
Retailer of the Year (Sponsored by Norske Skog)
Winner: Coles - Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative
Finalists: ALDI – BMF, Dan Murphy’s - Hardie Grant Media, Big W - Big W In-House Team, Woolworths - M&C Saatchi, Suddenly (News Corp Australia Content Agency) and Wellcom Worldwide
Media Brand of the Year (Sponsored by IVE Group)
Winner: Dan Murphy’s – Hardie Grant Media
Finalists: Coles - Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative, Vintage Cellars - Gourmet Traveller WINE, David Jones - Medium Rare Content Agency, Strathcona Baptist Girls Grammar - Stella Dean Creative