JCDecaux has secured a very unique large format digital location on Queens Rise.
Queens Rise sees an insane amount of foot traffic, and the two panelled wrap around board never fails to draw in attention. Pedestrian traffic on lower Queen Street exceeds 20,000 people per day, with Daily Traffic Visuals showing an additional 14,867 vehicles travelling past the site.
In addition to commanding attention from the large volume of pedestrians, this high impact touchpoint offers advertisers all the distinct advantages of digital technology to maximise audience engagement. These include high resolution screen technology generating dynamic, high contrast image quality, and the opportunity to run tactical, location specific creative messaging.
JCDecaux New Zealand country head, Mike Watkins, said: “The Queen’s Rise digital panel offers advertisers a unique and premium opportunity, not only due to its sheer scale but also the large pedestrian and vehicle audience it towers over. The iconic corner screens offer many creative opportunities with dynamic and contextual advertising and high impact creative. It is the best high traffic, high volume zone in our portfolio.”
Queen’s Rise will be available to advertisers from 1 September 2020.
