IKEA reminds us we love our homes

Ikea has launched a new TVC #stayhome to serve as a reminder that before we wore forced to, we loved spending time in our homes.

Created by McCann Spain, the campaign manages to get its heartfelt message across that now, home is the best place to be.

Ikea’s ads usually go for the humour aspect, It’s Christmas rap was a favourite at the end of 2019.

However, this campaign strikes a different tone, one of positivity where there is little, and one of an old love during hard times.