Mobil New Zealand has appointed retail marketing agency HYPER as its promotional management agency and digital signage provider for their forecourt convenience store network.
The partnership is the result of two independent RFP’s and HYPER CEO Ben Partington says the HYPER team are proud to partner with Mobil.
“We’re looking forward to deploying our knowledge, creativity and tools to support Mobil’s ambitions for innovation and growth.”
The resulting partnership will see HYPER take over the creative, production and management of Mobil’s store-based promotional POSM – a key activity that delivers compelling deals to customers at the point of purchase across the country.
Central to the management of this programme will be HYPER’s rapid design and workflow management software which offers retailers and brands scalable content production at low cost.
In response to changing customer needs and observing global and local convenience trends, Mobil intends to innovate on a steep trajectory within its forecourt retail environments. A key element of this evolution will see the business significantly upweight its digital signage hardware, software and content to better engage forecourt shoppers.
HYPER will support Mobil’s as its preferred supplier for digital signage technology and software and will design and manufacture state of the art digital signage solutions for deployment across Mobil’s nationwide network of 183 stores.
Karl Jones, Head of Convenience Retail at Mobil, says he is delighted and excited to work wth HYPER as they support significant transformation in the digital and creative solutions as well as promotional content.
“They have delivered a fast, simple and innovative solution approach that helps my team concentrate on doing what we love most.. adding value to our customers and making their shopping experience better everyday. The team are fun and friendly and have delivered some amazing content… lot’s more to come!”
The Forgotten Medium
HYPER’s Strategy Director, Bruce Gourley will be speaking at NZ Marketing magazine’s Future of Retail Marketing Conference at Auckland’s The Cloud on July 28.
Gourley will give a keynote address on why he believes stores still need to be designed as experiences. His address questions what it will take for bigbox retail to move beyond price-based marketing and become more than efficient DCs? He will discuss how marketing, and its inherent creativity, needs to play a greater role in defining the store as a medium to be experienced.
To get your ticket to the conference, click here.
